This statistic depicts the advertising spending in Australia in 2016 and 2021, by platform. In 2016, the total advertising spending reached 15.7 billion Australian dollars. Out of that amount, 7.1 billion Australian dollars was spent on internet advertising in Australia. In 2021, the Australian advertising spending was forecast to reach approximately 17.3 billion Australian dollars, out of which around ten billion Australian dollars was forecast to be spent on internet advertising.
Advertising spending in Australia in 2016 and 2021, by platform
(in billion Australian dollars)
Characteristic
2016
2021*
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Business Insider. (June 26, 2018). Advertising spending in Australia in 2016 and 2021, by platform (in billion Australian dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/718828/australia-advertising-market-by-platform/
Business Insider. "Advertising spending in Australia in 2016 and 2021, by platform (in billion Australian dollars) ." Chart. June 26, 2018. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/718828/australia-advertising-market-by-platform/
Business Insider. (2018). Advertising spending in Australia in 2016 and 2021, by platform (in billion Australian dollars) . Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/718828/australia-advertising-market-by-platform/
Business Insider. "Advertising Spending in Australia in 2016 and 2021, by Platform (in Billion Australian Dollars) ." Statista, Statista Inc., 26 Jun 2018, https://www.statista.com/statistics/718828/australia-advertising-market-by-platform/
Business Insider, Advertising spending in Australia in 2016 and 2021, by platform (in billion Australian dollars) Statista, https://www.statista.com/statistics/718828/australia-advertising-market-by-platform/ (last visited September 01, 2024)
Advertising spending in Australia in 2016 and 2021, by platform (in billion Australian dollars) [Graph], Business Insider, June 26, 2018. [Online]. Available: https://www.statista.com/statistics/718828/australia-advertising-market-by-platform/